The bottles were dubbed "sidekick bottles" and were tested in North Carolina, South Carolina, and Indiana markets. Designed by 4sight, a design and innovation firm, these bottles featured a sleeker design, smaller packaging labels, and a built-in grip. In summer 2010, a secondary type of Mountain Dew bottles began appearing on some US shelves. The returning flavors "Pitch Black", "Supernova", "Typhoon", and "Game Fuel" were given redesigned packaging and logos for their 2011 re-release. However, the variant flavors continued to use the previous design until May 2011, when it was announced that the "Code Red", "LiveWire", "Voltage", and "Baja Blast" flavor variants would be given redesigned packaging, including new logos to correspond with the "Mtn Dew" style. market, as a result of PepsiCo announcing that it would rebrand its core carbonated soft-drink products by early 2009. In October 2008, the Mountain Dew logo was redesigned to "Mtn Dew" within the U.S. New logos were introduced in 1996, 1998, and 2005. In 1996, PepsiCo began using a strategy it was already using with its flagship cola Pepsi, changing Mountain Dew's logo every few years. This direction continued as the logo remained the same through the 1970s, 1980s. PepsiCo (then The Pepsi-Cola Company) acquired the Mountain Dew brand in 1964, and shortly thereafter in 1969 the logo was modified as the company sought to shift its focus to a "younger, outdoorsy" generation. The fourth Mountain Dew logo, used from 1999 to 2005 In 1999, the Virginia legislature recognized Bill Jones and the Town of Marion for their role in the history of Mountain Dew. In 1964, Pepsico purchased the Tip Corporation and thus acquired the rights to Mountain Dew. The Tip Corporation of Marion, Virginia bought the rights to Mountain Dew, revising the flavor and launching it in 1961. Gordon and the Hartman brothers subsequently made a deal to bottle Mountain Dew by the Tri-Cities Beverage Corporation in Johnson City, Tennessee.
Enuf, was introduced to Mountain Dew when he met the Hartman brothers on a train and they offered him a sample. Ĭharles Gordon, who had partnered with William Swartz to bottle and promote Dr. Originally a 19th-century slang term for whiskey, especially Highland Scotch whiskey, the Mountain Dew name was trademarked for the soft drink in 1948. Soft drinks were sold regionally in the 1930s, and the Hartmans had difficulty in Knoxville obtaining their preferred soda to mix with liquor, preferably whiskey, so the two developed their own. Tennessee bottlers Barney and Ally Hartman developed Mountain Dew as a mixer in the 1940s. 4.2 Taco Bell's Mountain Dew Baja Blast.Its competition includes The Coca-Cola Company's Mello Yello and Surge, and Dr Pepper Snapple Group's Sun Drop Mountain Dew accounted for 80% of citrus soft drinks sold within the U.S. As of 2017, Mountain Dew represented a 6.6% share of the carbonated soft drinks market in the U.S. The product was renamed in 2014 to simply 'Mountain Dew'. under the name "Mountain Dew Energy" since 2010 and in Ireland since the spring of 2011. A similarly named but different-tasting product, with a recipe more similar to the original American product has been sold in the U.K. Production was extended to the United Kingdom in 1996, but was phased out in 1998. Expansions of the product line have continued to this day, including specialty offerings, limited time productions, region-specific and retailer-specific flavors of Mountain Dew. In 2001, a cherry-flavored variant called Code Red debuted. Diet Mountain Dew was introduced in 1988, followed by Mountain Dew Red, which was introduced and discontinued in 1988. īetween the 1940s and 1980s there was only one variety of Mountain Dew, which was citrus-flavored and caffeinated in most markets. In August 1964, the Mountain Dew brand and production rights were acquired from Tip by the Pepsi-Cola company, and the distribution expanded across the United States and Canada. "Bill" Jones of the Tip Corporation further refined the formula, launching that version of Mountain Dew in 1961. The rights to this formula were obtained by the Tip Corporation of Marion, Virginia. A revised formula was created by Bill Bridgforth in 1958. The original formula was invented in 1940 by Tennessee beverage bottlers Barney and Ally Hartman. Mountain Dew, stylized as Mtn Dew, is a carbonated soft drink brand produced and owned by PepsiCo.
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