Write down ALL the values that your product yields.Ĭheck out the response of both your loyal and unhappy customers. Here's a tip: Think about (and list) what someone will need to do to benefit from your product. But before that, identify the user behavior patterns. The goal is to get a sense of what their user stories look like. Your churned users are a great source of insight into your product's aha moment. The customer might have felt confused or dissatisfied while using the product, which changed the way they perceived it. Negative feelings or mental reactions towards the product can also create a problem. Another possibility is that your product isn't right for the customer - something that happens a lot too.Ĭombining these two reasons makes, another one when the customer doesn't know how the product works or doesn't understand its capabilities. As a result, the user felt bad because the product didn’t provide what was promised. Most often, it is because the product is undervalued. Your first step should be to comprehend why people leave. Certainly, it's the most painful part of the journey, but you can learn useful lessons. Next, you'll have to talk to churned customers. Do not ignore your churned users, learn from their pains You will gain insight into the user experience that would lead to a successful product, which makes identifying the eureka moment much easier. Your users need to be heard, but how can you reach them? A simple email is the quickest way to get their attention.Īnalyze their responses carefully. When you speak with users, try to identify the type of success story that looks appealing to them. It makes sense that people like this love to get a one-of-a-kind experience from a product, so you need to pay attention to what they're struggling with. An exceptional result is what they want.Here are some characteristics of these types of customers:
You have to talk to your customers if you want to understand their true aha moment with your product. Understand your real users and create more of what they like You can even indicate them in your product roadmap. When you identify high correlations, let those aha-inducing behaviors lead your adjustments. You have to figure out what kind of behaviors or actions correspond with the value discovery. Regardless of how it happens, the aha moment is what turns a window shopper into a real customer. The realization can come to them actively or subconsciously. If you've done your marketing right, prospects will understand what you're offering and want to learn more about it.Ī user's light bulb starts flickering when they realize they have something to gain from your product/service. In most cases, they have a pretty good idea of what they want to achieve.
When a customer signs up for your product, they start thinking about how it can help them with a problem right away. Those pleasant discoveries keep users attached to digital products and make the user experience more satisfying. There are techniques to create more of aha moments product owners and product designers should be aware of. Achieving certain milestones on the way to progress that feel like sudden realizations.A task that might have taken hours previously, has been accomplished in minutes.By experiencing the core function of a product, they understand what it is all about.
#An aha moment example how to#
How to find your product’s aha moment?įrom the customer's point of view, aha moment occurs when they experience the following things: You've got to figure out what exactly your users like and build your product around that. For example, Jan Koum, founder of WhatsApp, could not afford to call his father in Ukraine as often as he wanted, so he created the product that solved this problem for him and many other users.Īnother important type of aha moment is the one when your user realizes your product's value at the right time.
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